Visual Digital Brand Language

From September 2022 - April 2023, Delve worked with the Abbott Rapid Diagnostics division to help create a visual brand language for their next generation diagnostic medical devices. The team comprised of a diverse set of Designer Researchers & Strategists, Industrial Designer, and Interaction Designers. I was involved throughout the project, and supported the exploration of different visual design directions based on the Abbott brand. In order to deliver the final digital brand guidelines for Abbott’s products, I lead the effort to standardize and componentize our design decisions in Figma.

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